phpprogrammers

The concept of online businesses has occupied a vast space in the eCommerce market. Yet, while some get better conversion rate, the others run in losses. This generally happens when your webshop’s content is poorly arranged. So, the choice of an efficient CMS platform is a prime concern for the merchants, who either have an existing webshop or is planning to step into the eCommerce space.

There are several CMS platforms emerging every day with some or the other new features and functionalities. However, experts suggest opting the one that is user-friendly, scalable, customisable and responsive to build optimised online store. And, one such platform that has emerged as a winning eCommerce CMS development is Wordpress.  

But how? Here are some of the Wordpress trends which if applied well can add value to your online store: (Click to Tweet)

 

Creative Designs

Since the competition of eCommerce market is increasing gradually, there is a need to impose uniqueness in the webshops to them exceptional from each other. Therefore, make sure to focus more on creativity to customise Wordpress CMS to create a well-optimised and organised webshop.

Single page designs, drop-down options, embedded videos, and simple navigation system are the added design Wordpress trends that you can include in your webshop.

 

 

Mobile Compatibility

As a matter of fact, people these days are more likely to browse websites and applications via mobile devices. So, the integration of mobile platform with eCommerce can bring about wider user engagement over the online businesses with much ease. Developers are now focusing on building responsive themes and making regular assessment on the mobile-based webshop performance.

 

 

Conversational Commerce

Everything is getting personalised with eCommerce becoming more targeted and conversational. Fortunately, Wordpress possess specific business-driven CMS plugins in terms of tracking visitor’s activity, behaviour on your webshop, to ensure better user-experience and engagement. The information so gathered can be then utilised to deliver personalised experience via emails and push notifications.

Customer Experience

Customers often look for such webshop platforms, where they can directly interact with the webshop’s retailer about the products review or to request an exchange. This is an effective way of retaining one’s previous customers and hence, compelling them to shop again from your webshop. Plus, you get a better conversion rate and a wider customer base.

Integration of trending Wordpress features such as live chat, multiple payment options, and an in-depth FAQ page can be quite helpful in this regard.

Social Engagement

This is another way of promoting one’s online business, which is currently trending as a  vital element for eCommerce marketing strategy. So, Wordpress has made sure that this time you get the full facility to harness the power of social media engagement well enough.

The focus is on enabling the eCommerce websites with the social pop-ups, links, social feeds and other related options. Plus, the platform has also facilitated content sharing in terms of product details, discounts, offers etc. to attract wider buyers.

On a Concluding Note 

These are only some from the long list of other trending features of Wordpress CMS. To know what more it can serve your online business with, contact a distinguished Wordpress development firm like PHPProgrammers and get reliable Wordpress developer in Sydney to lead your project.

Source : www.phpprogrammers.com.au