phpprogrammers

While considering the task of launching an eCommerce store, WooCommerce can be the ideal choice for businesses to deploy. Coupled with WordPress, it is a flexible and robust system which, puts a wide range of powerful tools at disposal for selling the products and services as per your choice. However, building an WooCommerce online store is not the end of the task, as because maintaining the store effectively plays an integral role in attaining online success.

Following here are some of the most effective tips which, if followed in the right manner can help you to run the online store seamlessly. (Click to Tweet)

Gaining trust by including logos to the checkout screens

First time buyers are mostly dubious in nature and thinks for a hundred times to spend their hard earned money to any product for the first time. Thus, it’s your task to make the first time buyers feel comfortable. An effective way is to add logos of the payment gateways on your checkout screen. It’s likely that in case the online shopper has made any purchase before, the person will be able to recognise the payment gateway. Seeing something which, they trust and recognise will help you to look more legitimate thereby, making the customer feel comfortable with his purchase.

Building the mailing list

Email marketing happens to be the most effective form of digital marketing. Being the affordable way of marketing the goods and growing the mailing list organically, you will be able to capture the details of people who are having interest in your product and service offerings. It will raise the chances that if, they really like something in the email newsletter, then they will make a quick purchase.

Automated email campaign after every purchase

Make sure of the fact that, as long as you will be able to perform a great task with the fulfillment process, the customers will consider to buy from you again. MailChimp comes with a good campaign functionality termed as ‘drip emails’ which, sends automated emails to the new subscribers of your mailing list. It can be truly useful in encouraging the future purchases of customers from a person who, is new to the products.

Email campaign for AB testing

MailChimp provides you with brilliant functionality on AB testing. It will help you to send different types of layouts of an email campaign and determine which, specific layout performed the best on the diverse range of metrics. It’s a brilliant way of testing effectiveness of email marketing campaigns. Once, you will be able to determine the layout that works best, then you will be able to stick to it, thereby improving over time.

  

Running an online store successfully will help you take a lot of work, ranging from stocking down quality products to gaining customer’s attention and retaining their interest over time. Though, it’s not easy with expertise of an adroit WooCommerce developer, you will not only be able to develop a high-end, user-friendly online store but, will also help you to run the store efficiently as well, thereby maximizing the sales figures.

Want to know how? Have a look at our latest blog :

"WooCommerce: The Efficient Platform to Build Feature-Packed Online Stores"

Source : www.phpprogrammers.com.au