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Summary: eCommerce is gradually seeing more customers nowadays on mobiles and so it is worth now to make a store mobile-responsive to earn more. This article explains a few proven tips to make that possible.

While the eCommerce sector has grown phenomenally in all the years, the growing use of smartphones calls for making eCommerce stores mobile friendly. Well, most eCommerce merchants are eventually considering this as a major step to take to assure that they are not driven out of the market, you too should be. But, if you ask why should you make your store mobile ready, the reasons are apparent. The benefits of having a mobile app for business are the reasons! Yes, the benevolent advantages of having an app for a business, like the extended market reach, more searches, more customers and increased sales are the prior reasons. So, your eCommerce business too is ought to improve, grow and assure more sales with a mobile presence. Let’s get straight to the ways that will make an online store optimised and ready for mobile visitors.

Optimising UI/UX

This is the first step to take and you will be needing the sheer assistance from expert Magento developers or experts of whichever platform your site is built on. There’s nothing worse than a site that opens halfway or shows misaligned elements and displays fonts as too small. Revamping the website’s UI/UX makes the elements, from content to product images properly viewable on mobile screens. This step is especially needed to make the essential CTAs (Call-to-actions) and fonts fit for mobile users.

Making the site discoverable on search engines

A majority of mobile users drop off when they could not find the products or a site appropriate for their desired products in Google. So, SEO aspect is equally important for mobile viewers as they are likely to look at the first few results on their screens before clicking on one. Besides, many like to look at the structured data markup on the search or a good snippet. So, you need to signal the search engine giant that your pages are designed correctly for mobile viewing with specific keywords, optimised tags and descriptions.

Removing irrelevant things in the checkout

Streamlining and simplifying the purchase process is crucial for mobile users as they look for more convenience. That’s the reason they use phones and not desktops for buying things. Remove all the unnecessary fields in the checkout, and make as simple and short as possible and make auto-filling forms a mandating feature for the repetitive buyers. Besides, to make your eCommerce site mobile friendly, enable it to be linked with mobile wallets like Google Pay to facilitate fastest payments.

Increase loading speed

As per research, 40% of visitors tend to leave a site when it loads slowly. The percentage is supposedly high if they are browsing from mobiles. Thus, pacing up the loading speed is another crucial step to take and it can be done by asking your hired developers to compress large sized images, eliminate 301 redirects or reduce them, optimise JS and CSS files, and work on the server response time.

Install a mobile plugin

This is the last tip and you can apply if nothing works for your particular site. Simply, insist your eCommerce developers to install a mobile plugin, the one apt for your platform and make it friendly for mobile views. It just identifies the visitors from mobile devices and serves them with the mobile layout of the site.

Prevalence of mCommerce is getting clearer now. So, if you do not prep up your site sooner, it can be frightening because most buyers are nowadays peeping through their handy mobile phones. However, with the hands of eCommerce web experts and applications of these tips, you may not need to worry anymore.

Jonathan Paul is one of the seasoned Magento developers in Sydney, who works at PHPProgrammers, a top-ranking eCommerce development company of Australia.  He likes to make online retailers and merchants aware of the latest happenings in the eCommerce industry.