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Summary: If your eCommerce website got tons of traffic but unable to convert them into sales, then this article will show some must follow crucial tricks to get over.

Every online store owners often face a situation where the total number of page visitors is higher than the total number of sales is counted. And that kind of anomaly can lower down the ROI. So if you have faced this kind of situation then you have to make some serious moves to get over.

Converting traffic into sales need thorough investigation. If your eCommerce website builds via Magento Development Company then you have to consult with your Magento developer for rectification. Here are some tricks to follow to get better ROI, a more organic search to be converted into sales positively.

Target User and UI (User Interface)

Want to get some serious profit from your business via web traffic? You should know about your target audience or users. Ask yourself first, who are your customers and why they are visiting your store? And then also find out how to make them happy and how to delight them solving their problem wisely.

To make your online store trustworthy, you have to consider some facts, such as

• High-quality design
• An up to date product catalogue
• Honest product reviews
• Easy navigation and avoid compulsory option in Checkouts
• Warranty and Guarantee information with clear terms and conditions.

Customisation of the product page

The product page, where consumers come, roam and decide. So make sure that the product page customisation and the proper algorithm is present there to attract and hold the visitor to convert them into profit. Here some crucial points are given to check thoroughly : 

• Product descriptions are given in details, readable and with plenty number of HD images (recommended to use bullets and small paragraph) for reference.
• Presence of numbers of honest reviews (negative and positive both).
• Presence of urgency element such as limited stock, only a few are available to buy etc.
• Presence of well cater wishlist button.

Simplification of Checkout and Cart

Checkout is the most important part of online business. Simpler the checkout process higher chances to get genuine buyers to convert them into sales. To increase the conversion you need to optimise: 

• An easier way to register via mobile no or social media credentials, 
• Offer a discount for every checkout via bank card, credit card or any given period,
• Allow checkout as a guest,
• Use infographic showing the progress of checkout,
• Strong Security at the payment gateway,
• Greetings after checkout and asking for another purchase or showing some items generally bought together.

Offer and Subscriptions

To convert a random visitor into permanent, you need to offer the best deal and maximum percentage of rebate to them. On the other hand, low price subscription can help you to create a genuine database. So offer some lucrative prize or jackpot via a lucky draw for new subscribers. Don't use too many pop-up reminding about the subscription or the cart abandonment. A controlled and gentle approach can attract user attention and makes a comfortable buying experience for them.

Optimisation and daily update

Going smoother with user your website need optimisation and get updated regularly in terms of product listing, hosting and adopting new technologies. Always keep in touch with your Magento development company and keeps track the business growth regularly using plugins available in Magento Store.

Nowadays promo campaign is most vital for any eCommerce. But if your page doesn’t load within 3.5 seconds can bring down the overall campaign goals. So apart from all, check your page loading speed first. An easy loading page can push your profit scale towards higher probability. 

A slow-loading page can’t convert anonymous buyers to known buyers. Keep in mind that even the absence of the smallest details can ruin your business badly. 

So, don’t be confused. Just follow the tricks given above and get your page more visible and accessible on any platform ( mobile, tab or pc) and keep updated regularly to maintain the profitability of your eCommerce site.

Jonathan Paul He is an experienced and talented Magento Developer from PHPProgrammers in Sydney, Australia, a leading Magento Development Company offers more 1000+ Magento store worldwide to get better ROI, profit and tons of positive traffic.